The New Jersey Business Resources Center is here to help with a growing problem in retail today. With the advent of the Internet, people everywhere are getting more done and are accustomed to instant gratification. It’s not just a fad; statistics show that if a business doesn’t offer any sort of instant gratification (like taking credit cards), they will lose about 60% of their potential customers. Offering more ways of making payment means more ways of making money. And statistically, typical cardholders spend more.
It used to be important for a business to take as many kinds of credit cards as possible, so they can serve as many card-carrying customers as possible. Now, a company must take all the credit card services, as well as pre-paid and debit, and gift cards. It’s become the new, safe way to spend.
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It isn’t safe to carry a wad of cash anymore. People get robbed walking to their car from the ATM, on their way into stores, and on their way out of banks. The less cash on the person is less cash to be robbed.
NJBRC.org is an Internet company that enables New Jersey businesses to take most cards for customer payment online. It not only processes people’s credit, pre-paid and debit cards, but it survives by taking a small percentage of the amounts spent as a fee for their services. The amount is so nominal that it’s hardly noticeable.
Banking through a banks is good; that’s what they’re for. But, getting an account for credit card processing is very expensive! They have all kinds of fees and charges that Internet companies don’t. Therefore, New Jersey businesses stand to make more money if they take card payments online. It will soon be the only way to do it and any business that jumps on the train now will benefit long before the others make the change.