Brochures present your company in a quick, easy to read format. If done well, they catch the eye of the readers and draw them in. The first thing you need to consider, before color and layout, is message. The key question is: What is your target audience? What services you want to present most prominently to that audience? What will quickly get that message across? Where and how will you distribute the brochures?
Design an enticing front cover. One beautiful, eye-catching picture that tells a story is more effective than a series of little ones. Consider the example of a book cover. It usually has a title, the author’s name, and a picture—all designed to catch your eye and entice you to turn the page. That’s what the cover of your brochures should do. Include your title, company logo, and the picture. Hire a good photographer if you can, or purchase a stock photo. First impressions count!
The inside of your brochures includes the information you want to convey, but keep them simple enough to get read. Use bright, eye-catching colors, but make sure they are easy to read. In general, you want very clean, simple fonts. Pictures showing samples of your work and short paragraphs describing it belong in this section. Remember these are brochures, not portfolios, and keep them brief and appealing. Avoid fine print whenever possible, though in some businesses it is required. Fine print and footnotes annoy the customer and generate distrust. On the back of the brochure, be sure your company contact information is easy to find and read. This is a good place for a final selling picture and a box containing basic contact info, which people want to find quickly when they decide to contact you. Make them easy and appealing, get them out in public, and they will get you customers.
